Privacy Policy: Your Data Protection

We collect information that you provide directly to us when using our services. This may include:

• Contact Information: Your name, email address, phone number when you request a quote, book services, or contact us
• Moving Details: Pickup and delivery addresses (including Eircodes), moving dates, property types (house/apartment), floor numbers
• Inventory Information: Furniture items, quantities, dimensions, and special handling requirements you enter in our calculator
• Service Preferences: Additional services selected such as packing, disassembly, packing supplies
• Communication Data: Messages you send through our contact forms, emails, or phone calls
• Account Information: If you create an account, your login credentials and saved preferences
• Payment Information: When you book services, we collect payment details (processed securely by third-party payment providers)
• Feedback and Reviews: Information you provide in reviews, surveys, or feedback forms

You are not required to provide personal information to use our basic calculator features for simple estimates.

When you visit our website, we automatically collect certain technical information:

• Device Information: IP address, browser type and version, operating system, device type (mobile, tablet, desktop), screen resolution
• Usage Data: Pages visited, time spent on pages, links clicked, calculator interactions, search queries
• Location Data: General geographic location based on IP address (city/country level, not precise location)
• Technical Data: Cookies, pixel tags, local storage, and similar tracking technologies (see our Cookie Policy for details)
• Referral Information: How you arrived at our website (search engine, social media, direct link, advertising campaign)
• Performance Data: Page load times, error messages, and website performance metrics

This information helps us improve our services, optimize user experience, and troubleshoot technical issues. We use Google Analytics to process some of this data.

We may receive information about you from third-party sources, including:

• Analytics Providers: Google Analytics provides aggregated data about website usage patterns
• Advertising Partners: Information about how you interact with our advertisements on platforms like Google and Facebook
• Payment Processors: Confirmation of payment status when you book services
• Social Media Platforms: If you interact with our social media pages, we may receive limited profile information
• Public Sources: Publicly available information relevant to our services, such as property details from public records
• Referral Programs: Information from customers who refer you to our services

We combine information from these sources with information you provide to improve our services and ensure accuracy.

Under GDPR, we process your personal data on the following lawful bases:

• Contractual Necessity: To provide the moving services you request, generate quotes, and manage bookings
• Legitimate Interests: To improve our services, prevent fraud, and analyze website usage (where our interests don't override your rights)
• Consent: For marketing communications, certain cookies, and optional data processing (you can withdraw consent anytime)
• Legal Obligation: To comply with tax laws, record-keeping requirements, and regulatory obligations
• Vital Interests: In emergency situations to protect your safety or property

We rely on different bases for different processing activities, as detailed throughout this policy.

We use your information for the following core service purposes:

• Moving Quotes: Generate accurate cost estimates based on your inventory, addresses, and service selections
• Booking Management: Schedule your move, assign crew, and coordinate logistics
• Customer Support: Respond to your inquiries, resolve issues, and provide assistance
• Communication: Send booking confirmations, reminders, and updates about your move
• Service Delivery: Provide the moving, packing, and related services you requested
• Invoicing and Payments: Process payments, generate invoices, and manage refunds
• Insurance Purposes: Document items for insurance coverage during your move

This processing is necessary for the performance of our contract with you.

We analyze usage data to continuously improve your experience:

• Calculator Accuracy: Refine our algorithms to provide more accurate quotes based on real-world data
• User Experience: Optimize website navigation, form design, and calculator interface
• Feature Development: Identify popular features and develop new tools that meet customer needs
• Performance Monitoring: Track website speed, error rates, and reliability
• Trend Analysis: Understand moving patterns, popular routes, and seasonal trends in Ireland
• A/B Testing: Test different website versions to determine what works best

This processing is based on our legitimate interest in improving our business and serving customers better.

With your consent, we may use your information for marketing purposes:

• Email Communications: Send newsletters, special offers, and moving tips (you can unsubscribe anytime)
• Retargeting: Show relevant TaaTransport advertisements on other websites and social media platforms
• Personalized Content: Tailor website content and recommendations based on your interests
• Customer Feedback: Request reviews and testimonials after your move
• Event Invitations: Notify you about webinars or events related to moving
• Seasonal Promotions: Inform you about seasonal discounts and special offers

You can withdraw your marketing consent at any time by clicking the unsubscribe link in emails or contacting us directly.

We retain your information for different periods based on the purpose:

• Quote Data (unregistered users): 30 days, then automatically deleted
• Customer Records (completed moves): 7 years for tax and legal compliance (Revenue requirements)
• Account Information: Until you delete your account, plus 30 days backup
• Communication Data (emails, messages): 3 years from last contact
• Analytics Data: 26 months for Google Analytics (aggregated)
• Marketing Data: Until consent is withdrawn or 2 years of inactivity
• Cookie Data: As specified in our Cookie Policy

We regularly review and securely delete information that is no longer necessary for the purposes collected.

We share your information only in these specific circumstances, with appropriate safeguards:

• Service Providers: With trusted partners who help us operate our business, including:
  • Payment Processors: Stripe, PayPal for secure payment processing
  • Cloud Hosting: Servers that store our website data (EU-based preferred)
  • Analytics: Google Analytics to understand website usage
  • Email Services: To send confirmations and marketing emails
  • Customer Support: Tools to manage customer inquiries
  • Mapping Services: Google Maps for distance calculation
• Legal Requirements: When required by law, court order, or to respond to valid legal requests from Irish authorities
• Business Transfers: In connection with mergers, acquisitions, or asset sales (with notice to you)
• Protection of Rights: To protect the rights, property, or safety of TaaTransport, our customers, or others
• With Your Consent: When you explicitly authorize us to share your information for specific purposes

We never sell your personal information to third parties for their marketing purposes. This is a core principle of our privacy practices.

Our website integrates with these trusted third-party services:

• Google Maps Platform: For accurate distance calculation between Irish addresses. Google's use of data is governed by their Privacy Policy
• Google Analytics: To analyze website traffic and user behavior. Data is anonymized where possible
• Facebook Pixel: For advertising and analytics (with your consent)
• Stripe/PayPal: For secure payment processing (we never store your full payment details)
• Cloudflare: For website security and performance optimization
• Google Fonts/Font Awesome: For consistent typography and icons

These third parties have their own privacy policies, and we encourage you to review them. We select partners who demonstrate GDPR compliance and adequate data protection.

As an Ireland-based company serving Irish customers, we take international data transfers seriously:

• Primary Storage: We store most data on servers located within Ireland and the European Economic Area (EEA)
• EU Adequacy: When we use providers outside the EEA, we ensure they are in countries with EU adequacy decisions (e.g., UK, Canada) or use Standard Contractual Clauses approved by the European Commission
• US Providers: For US-based services like Google, we rely on the EU-US Data Privacy Framework or Standard Contractual Clauses
• Data Transfers: Any international transfer is documented and protected by appropriate safeguards
• Your Rights: You can request information about international data transfers by contacting our DPO

We monitor the legal landscape to ensure continued compliance with GDPR requirements for international transfers.

Our website may contain links to third-party websites for your convenience:

• External Links: Links to moving guides, packing tips, partner websites, or resources we think might help you
• No Control: We don't control these third-party websites or their privacy practices
• Independent Policies: Third-party sites have their own privacy policies and terms of service
• Caution Advised: We recommend reviewing the privacy policies of any site you visit before providing personal information
• No Endorsement: Links don't imply endorsement of third-party privacy practices or content

We're not responsible for the content, privacy practices, or data handling of linked websites.

Under the General Data Protection Regulation (GDPR), you have the following rights regarding your personal data:

• Right to Access (Article 15): You can request a copy of the personal data we hold about you, along with information about how we process it
• Right to Rectification (Article 16): You can ask us to correct inaccurate or incomplete personal data
• Right to Erasure (Article 17): You can request deletion of your personal data when it's no longer necessary for the purposes collected, or when you withdraw consent
• Right to Restriction (Article 18): You can ask us to limit how we use your data while we verify its accuracy or consider your objection
• Right to Data Portability (Article 20): You can request a copy of your data in a structured, commonly used format to transfer to another service
• Right to Object (Article 21): You can object to processing based on legitimate interests or for direct marketing purposes
• Rights Related to Automated Decision-Making (Article 22): You have rights regarding automated decisions that significantly affect you (our calculator provides estimates, not automated decisions)
• Right to Withdraw Consent: If we process based on consent, you can withdraw it at any time without affecting the lawfulness of prior processing

To exercise any of these rights, please contact our Data Protection Officer at dpo@taatransport.ie. We will respond within 30 days as required by law.

You have several options to control how your information is collected and used:

• Browser Controls: Adjust cookie settings through your browser preferences. You can block or delete cookies at any time (see our Cookie Policy for instructions)
• Marketing Communications: Click the unsubscribe link in any marketing email, or email us at privacy@taatransport.ie to opt out
• Account Settings: If you have an account, log in to update your preferences, contact information, or saved quotes
• Direct Requests: Email us to update, delete, or access your personal information
• Do Not Track: We respect browser "Do Not Track" signals where technically feasible
• Private Browsing: Use incognito or private browsing mode to limit data collection during a session
• Calculator Use: Use our basic calculator without providing personal information for simple estimates

We provide clear, accessible options for you to exercise control over your data.

Protecting children's privacy is important to us:

• Age Restriction: Our services are not directed to individuals under 16 years of age
• No Knowing Collection: We do not knowingly collect personal data from children under 16
• Parental Consent: If we become aware that we have collected child data without parental consent, we will delete it promptly
• Service Nature: Moving services typically involve adults making household decisions
• Parental Guidance: We encourage parents to monitor their children's internet usage and teach them about online privacy
• Reporting: If you believe we have inadvertently collected information from a child under 16, please contact our DPO immediately

If you're under 16, please do not provide any personal information through our services without parental consent.

If you believe we have not handled your personal data properly, you have the right to complain:

• Contact Us First: Please contact our Data Protection Officer at dpo@taatransport.ie to give us an opportunity to resolve your concerns
• Data Protection Commission: You have the right to lodge a complaint with the Irish Data Protection Commission (DPC), our supervisory authority
• DPC Contact Details:
  • Website: www.dataprotection.ie
  • Email: info@dataprotection.ie
  • Phone: +353 (0)57 868 4800
  • Address: 21 Fitzwilliam Square South, Dublin 2, D02 RD28, Ireland
• EU Supervisory Authorities: If you're in another EU country, you can complain to your local data protection authority

We take all privacy complaints seriously and will respond within the legal timeframe.

We implement appropriate technical and organizational measures to protect your personal data:

• Encryption: SSL/TLS encryption for all data transmitted between your browser and our servers (look for the padlock in your browser)
• Access Controls: Strict access controls ensure only authorized personnel can access personal data on a need-to-know basis
• Secure Storage: Data is stored on secure servers with firewall protection and regular security updates
• Payment Security: We never store full payment card details; all payments are processed by PCI DSS compliant providers (Stripe/PayPal)
• Regular Audits: We conduct regular security assessments and vulnerability scans
• Employee Training: All staff receive data protection and security training
• Breach Response: We have procedures in place to respond to and notify authorities of any data breaches within 72 hours as required by GDPR

While no system is 100% secure, we continuously work to protect your data.

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or operational needs:

• Regular Reviews: We review our privacy practices annually or more frequently if needed
• Notification of Changes: Material changes will be notified through:
  • A prominent notice on our website
  • Email notification to registered users
  • Updated "Last Updated" date at the top of this policy
• When We Update: We may update when we:
  • Add new features or services that affect privacy
  • Change how we process data
  • Work with new third-party service providers
  • Respond to new legal or regulatory requirements
• Review Period: We encourage you to review this policy periodically to stay informed about how we protect your information
• Continued Use: Your continued use of our services after changes constitutes acceptance of the updated policy

Previous versions of this policy are available upon request to our DPO.